Come, join in the spirit of 2025 Coffee label packaging design contest!
Happy New Year! We start this year with this creative fun event on design, coffee, and so on. This competition is for you to showcase your creative talents, build your portfolio, and get featured! Whether you are an experienced designer or a novice, we want to see, capture, and feature the winning entries on our YouTube channel. Not to mention that we have some fabulous prizes here.
Here is how you participate:
- Design Brief Reading
The very first thing is reading the design brief. Below, find all the details, but it is also important to understand the brand, the product, and what the company wants from them in terms of their packaging. - Submission of Design(s)
Once you are done designing, make sure you get it submitted to us probably before the deadline- that is Friday, February 14th, 2025. This is your chance to show your work to industry professionals, so make it count! - Connect with Us: YouTube Live
We shall conduct a live review of all submissions at 2:00 PM GMT on Tuesday, 18th February 2025, on our YouTube channel. In this session, we will be announcing at least three winners. So, stay tuned! Don’t miss it because you will also get to see the designs that stood out and hear all you need to know about what made them successful.
The Contest Brief:
Product: Aloha Sunrise Blend
Company: Hawaiian Bliss Coffee
Tagline: “From the Slopes of Paradise”
About Hawaiian Bliss Coffee:
Hawaiian Bliss Coffee began as a family-run business that grew into the production of top quality, hand-roasted coffee. The volcanic slopes of Hawaii produce its beans, picked only after maximum care is taken to preserve quality and flavor. For this design campaign, the company seeks a packaging label to adorn its prize product, the Aloha Sunrise Blend. This medium roast is said to have a smooth and nutty character with subtle hints of honey and tropical flowers. Their proposed label should reflect Hawaii’s tropical elegance while speaking to the artisan feel and premium nature of their coffee.
What-We-Want:
We want an artistically appealing design capturing the essence of Hawaii with the sophistication expected from a product of premium quality. Think lush landscapes, tropical flowers, and colors that pop while at the same time being classy enough to embody the artisanal quality of Hawaiian Bliss Coffee.
Visual Styles
Design should represent the part of Hawaii rolling hills, volcanic slopes, and the feeling of being in paradise. It should really catch the eye on the shelves but have that premium look. It must talk to coffee lovers fond of quality and crafts.
Dimensions and Sizes
This is the size to be chosen for the label and designed:
Standard Flat Coffee Bag- 4 inches wide x 6 inches tall (10.16 cm x 15.24 cm)
Stand-Up Pouch (Resealable Bag)- 4 inches wide x 5 inches tall (10.16 cm x 12.7 cm)
Wrap-Around Label- 10 inches wide x 4 inches tall (25.4 cm x 10.16 cm)
Target Audiences
The design will suit rich coffee drinkers from the age bracket 25-50. They believe in quality and value what they pay for while seeking that unrivaled coffee experience.
The entries are divided into three. Combine all your designs in one PDF (maximum size: 10 MB). All submissions must be uploaded no later than Friday, 14th February 2025.
Key Dates:
Design Submission Deadline: Friday, 14th February 2025
Live Design Review and Winner Announcement: Tuesday, 18th February 2025, 2:00 PM GMT (see it on our YouTube channel)
Resources:
We have created a Milanote board with reference materials to support you in your design process. This board contains visual references, examples of premium coffee packaging, and other resources beneficial to the design process.
Contest Closed – Winners Announced!
The contest for the 2025 Open Design contest for Aloha Sunrise Blend coffee label just concluded, and we’re happy to announce, the winners! More than 50 outstanding and interesting designs participated in this year’s contest, making the selection of the winners all the more difficult. But if you missed our live review, you could catch the review again on our YouTube channel.
Hats off to our winners:
Saeeda Deen – The design by Saeeda was an excellent
confluence of visual storytelling with cultural very modern aesthetics. Her label was able to capture the spirit of Hawaiian paradise with much elegance and artistry, and we were completely stunned with her creativity.
Ivana Vucetic – An extremely fine masterly integration of modern branding, cultural inspiration, and premium feel distinguished the design by Ivana. The design is fresh and elevated – in quite specific ways stands out from the rest.
Samantha Dennerline – Samantha’s design was so cool, fresh, and very personality-filled. This design caught the vibrancy of Hawaii most accessory, contemporary, and down-to-earth manner, which merited her an excellent third-place win.
Thank You All for Participation!
We set about this contest with very high expectations, and it is exciting to see the results as well as appreciate all the designers for their commitment to this competition. Some may have emerged as winners while others did not, but they have contributed to their portfolios by such originality, showing their love for design. There are more contests to come, so stay alert in waiting for your turn to show what you have got!
